As a business owner, you will want to find creative ways to reward customer loyalty as a way to maintain your client base and encourage your existing clients to refer your business to others. When it comes to customer loyalty, you will want to show them some love to exhibit the fact that you value your customers and want them to keep buying from you.
Here are some effective and creative ways to appreciate your existing customers.
Offer Discounts
Everyone loves discounts, and if you look at things from the customer’s perspective, you see that discounts are one of the greatest factors of attention for existing customers and also new clients. Not to mention the fact that discounts create a sense of happiness, and people are inclined to buy more when they see that something is available on discounts.
Now, you will want to be strategic with your discounts. For instance, you can offer discounts after your customers have reached a specific spending target. For instance, if they have bought things for $500, you could offer them a 10% discount on their next shopping spree, making them want to purchase from you again.
However, before you offer discounts, you will have to ensure that you and the customers are very clear regarding the discounts. You can also offer those vouchers, coupons, and discounts through text messages and emails.
Arrange a Contest
If you want to reward your current clients and leverage this opportunity to get new customers on board, you can fully benefit from arranging an online contest. The best platforms to hold contests are TikTok, Facebook, and Instagram.
You can arrange these contests in countless ways, such as asking customers to complete a puzzle within a given time frame. To expand your clientele, you could ask your customers to upload a picture on their social media with their favorite product that they purchased from you.
And, of course, you will want to reward your winning customers – but – you can also send free giveaways to all participants as a way to promote your business. You have different options to choose from for the free giveaways.
For instance, you could design custom ties and mugs, and you could send free vouchers. You can be as creative as possible and leverage the online contests as a way to promote your business and expand your clientele.
Offer Reciprocal Discounts
Even if you are a new business, you can associate with other businesses that are of your niche and share the same locality. Once you have found all these businesses, you will want to see which ones match your business the closest.
You can tag them in posts and pictures using social media and simultaneously team up with them to promote each other’s businesses. Regarding the customer loyalty programs, you will want to form a relationship so that your clients can benefit from both businesses.
Suppose your business deals with sports apparel; you can offer your clients a discounted gym membership if they buy from you clothes for a specific value. Subsequently, the gym can offer vouchers to their members for your store.