We are all familiar with Tekken, one of the most liked video games of all time. According to Statista, the company sold 10 million units only in the year 2022. Although the father company of Tekken Namco is a Japanese company, they have a vast audience all around the world. The reason behind this is that they offer their game with a multiple language set which makes it easy for players to understand the settings of it and makes it enjoyable for them.
Some uncountable developers try to create something to rule the gaming world, but what stops them is product localization. It’s necessary to make your customers feel at home so that they prefer to choose you over other options available in the market.
So, if you fall into the same category of developers, this article is for you. In this post, we will discuss video translation services benefits and how a professional translator can help you win the stage.
Perks of Game Translation Services
● Improved App Store Ranking
App store ranking plays a crucial role to make you a high achiever. You might be familiar with the term SEO, right? In this, to get a high ranking on your product, you are bound to add keywords in your game’s description. But what if you translate a high-ranking long-head keyword from Google Translator? Undoubtedly, you’ll get the translation but that will be without context and you might lose the authenticity of it.
With the help of a professional translator, it is very easy to get your keywords translated without losing their real context. This way, you can get high ranks no matter if you get downloads from any country around the globe your app will rank on top.
● Avoid Misinterpretations
When localizing your game, having a skilled game translation services at your disposal assures professionalism when navigating borders. There are countless instances of misunderstandings that not only gravely offend the nations and cultures with which you hope to do business, but also demolish any reputation your company may have had in the past.
Pepsi is a prominent example of a business that experienced severe blowback due to a subpar translation. In its early days, Pepsi used to come with a slogan ‘Come alive, with the Pepsi generation!’. With the same slogan, they attempted to enter the Chinese market.
It translated to ‘Pepsi brings your ancestors back from the grave!’ This was horrible for many reasons, but primarily because China has a long history of ancestor-centered cultural norms. This could have been the worst market in which to make a mistake of this nature, and it cost Pepsi a lot of money!
● Gain More Audience
Yes, you read it right. A professional translator can help you gain more audience. Let’s try to understand it with an example. Have you ever watched a Korean season? If yes, you have watched it with subtitles because you don’t know the Korean language. This works with the same technique. The more understanding you build with your audience, the higher numbers you will gain.
Embedding translated videos on your website enhances SEO, resulting in more visits without the need for further content creation. This is especially true if your meta descriptions and landing page content are in the translated language. Getting assistance from translation services can help you gain more audience and increase your number of downloads.
● Conquer rivals by standing out
“Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes.” Said Bill Gates, what a wise man. So never think that you have reached a level and now you can stop putting effort into it.
It is understood that you are not the only one who is trying to localize their game, right? Just in case, you are required to take some extraordinary steps to conquer your rivals. A video gaming translator can help you with that. This helps you to grab more attention from your current or potential customers by allowing you to easily understand your offers.
● Increase Customer Connectivity
The stars up there at night are closer than you think. What matters the most is how you create a connection with them. The answer, therefore, is simple. You can increase connectivity by communicating with them in their native language.
Video translation services promote high connectivity between the service provider and the customer. While offering the service in their native language, you can convey your messages more efficiently and this lessens the chances to lose a potential buyer. This necessitates to find professional translator instead of relying on the free options available in the first place.
In a Nutshell
Communication becomes easier if done in the same language. And it becomes a necessity as well especially if you’re trying to localize your game through video content. Above in the article, we have discussed some profound benefits of translation services that help you to grab the attention of the maximum audience.
However, it is also compulsory to make the right choice as there are multiple options available in the market claiming to be the most accurate and authentic translators. Best of luck!